“Marvel vs Star Wars” explores the captivating rivalry between Disney's two powerhouse franchises, examining their impact on the entertainment industry. This book analyzes how these cultural phenomena compete for box-office dominance and fan loyalty, offering insights into Disney's business strategies. Interestingly, while both operate under Disney, their contrasting approaches to storytelling and fan engagement create a dynamic tension, with Marvel's interconnected universe contrasting Star Wars' standalone saga approach.
The book first establishes the historical context of both franchises before Disney's acquisition, highlighting their distinct identities. It then dissects post-acquisition strategies, contrasting Marvel's meticulously planned Marvel Cinematic Universe (MCU) with Disney's approach to Star Wars, which involved sequels, spin-offs, and expanded universe content.
Further, the book will focus on how each franchise uses social media and conventions to connect with audiences, analyzing the interactive nature of Marvel's marketing versus Star Wars' more traditional methods. This book adopts a balanced and analytical approach, presenting information in an accessible manner for both casual fans and academic readers. By examining box-office data, critical reviews, and fan feedback, “Marvel vs Star Wars” provides a comprehensive overview of this rivalry, offering valuable insights into successful franchise filmmaking and the dynamics of fan culture.
