The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

To start a business, you need three things: a product or service, a group of people willing to pay for it, and a way to get paid. Everything else is completely optional.

No one values a $15-an-hour consultant, so do not underprice your service. Since you probably won’t have forty hours of billable work every week, charge at least $100 an hour or a comparable fixed rate for the benefit you provide.

(money, love, attention) and less of other things (stress, anxiety, debt).

Core benefits usually relate to emotional needs more than physical needs.

creating real value by giving people what they really want.

The common theme was to figure out what people want and then find a way to give it to them.

“If you make your business about helping others, you’ll always have plenty of work

you make your business about helping others, you’ll always have plenty of work

An ounce of action is worth a ton of theory.

You just need a product or service, a group of people who want to buy it, and a way to get paid.