Arthur R Paredes

Learn Neuromarketing

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With the upcoming need of obtaining more assertive results, neuromarketing is born, a science that unifies marketing, anthropology, psychology, biology and neuroscience, aimimg the understanding of consumers behaviour, their longings, impulses and purchase motivations, and studying directly neurological reactions. A more “bona fide” response, if you will, for it would stem from the analysis of the brain while it is reacting to stimuli. “Learn Neuromarketing” is full of surprising conclusions, which will change the way you look at brands and consumption. More than reaching your target audience, it's time to learn how to develop marketing campaigns that focus on the subconscious of your consumer.
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81 printed pages
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Quotes

  • Anna Tikhonovahas quoted7 years ago
    When under stress (or even when everything is just fine), people tend to say something, while their behavior says a completely different thing.
  • Anna Tikhonovahas quoted7 years ago
    (EEG) allowed the tracking of human
  • Anna Tikhonovahas quoted7 years ago
    mind by logging brain stimuli in the speed of thought, causing, therefore, a revolution on how to understand the human brain, being adopted quite quickly as a neuromarketing tool.

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