Double Your Profits

No business ever made a penny on a forecast. Optimizing profits is what the business is here for, not predicting them. At most companies, I would eliminate 80% of the people resources dedicated to forecasting and number-crunching and spend that time on making money, not counting it.

We will never settle for the status quo. We will always drive as hard as humanly possible, in as many simultaneous directions as necessary, and as far as necessary, as long as we can identify things to achieve that we have not yet achieved.
This, by the way, does not mean “work long hours.” My experiences have proven that there is little correlation between hours worked and results achieved, and I never drive my people to work long hours, or even measure or keep track of how many days or hours they’re working. If you think about your day, week, or month, the truly worthwhile, truly value-creating things you’ve done are usually achieved during a few minutes or seconds when you have a crucial insight, make a crucial sale, or motivate a crucia