Post-it Notes Stick explores the fascinating journey of the Post-it Note, an invention arising from a “failed” adhesive. The book examines how 3M's corporate culture, particularly its «15% time” for independent projects, fostered innovation. It also reveals the pivotal role of marketing in creating a need for the product, transforming it into a global office staple.
The book explains how a low-tack adhesive initially deemed useless, combined with persistent marketing, led to a ubiquitous product. The book meticulously details the science behind the adhesive, the internal struggles to champion the product, and the marketing strategies that propelled Post-it Notes to success. Readers gain insights into how a supportive corporate environment and individual ingenuity converged.
The narrative unfolds chronologically, starting with the invention of the unique adhesive, its accidental discovery as a bookmark solution, and finally, its lasting impact on communication and organization across various sectors. Post-it Notes Stick offers a valuable perspective on how corporate culture and serendipity, can lead to a globally successful product. By examining internal 3M documents and marketing materials, the book presents a unique case study in business history and technology.
This book is a must-read for anyone interested in the intersection of technology, business, and the remarkable stories behind everyday innovations.
