EPIC CONTENT MARKETING: HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, AND WIN MORE CUSTOMERS BY MARKETING LESS

through content, you connect. Content is the currency that powers the connection. It speaks to us, makes us want to share it, and motivates people to buy.”

As smart content marketers, we need to keep in mind that channels come and go, but good stories (and storytelling) last forever.

Brands serve their customers best when they are telling engaging stories.

Patience, persistence and perspiration make an unbeatable combination for success.
NAPOLEON HILL

We need to focus more on our customers and less on our products.

Your customers don’t care about you, your products, or your services. They care about themselves.

Content marketing without a loyal audience is not content marketing at all. Your content can’t accomplish much without an engaged audience.

Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

Jeff Ernst from Forrester says, “Consumers no longer buy our products and services; they buy into our approach to solving their problems.” This is why companies like Zappos are so differentiated—because they have transformed the art of service and conversation into their marketing. This is why Red Bull is differentiated—because it understands it’s not just about an energy drink, it’s about building the aspirational story that comes along with that drink. And this is why Cisco Systems is differentiated—because it understands that it’s not just about routers and cable, it’s about demonstrating that real people can innovate communication given the right technology.

As Jeff Ernst from Forrester says, “Consumers no longer buy our products and services; they buy into our approach to solving their problems.” This is why companies like Zappos are so differentiated—because they have transformed the art of service and conversation into their marketing. This is why Red Bull is differentiated—because it understands it’s not just about an energy drink, it’s about building the aspirational story that comes along with that drink. And this is why Cisco Systems is differentiated—because it understands that it’s not just about routers and cable, it’s about demonstrating that real people can innovate communication given the right technology.