- Muchomachohas quoted2 years ago
Marketing is a battle of perceptions, not products - Muchomachohas quoted2 years agoFind a new category you can be first in
- Muchomachohas quoted2 years agowhat category is this new product first in
- Muchomachohas quoted2 years agoForget the brand. Think categories
- Muchomachohas quoted2 years agoProspects are on the defensive when it comes to brands. Everyone talks about why their brand is better
- Muchomachohas quoted2 years agoThe conventional solution to the problem is money
- Muchomachohas quoted2 years agoMore money is wasted in marketing than in any other human activity
- Muchomachohas quoted2 years agoYou can’t change a mind once a mind is made up
- Muchomachohas quoted2 years agoOnce a mind is made up, it rarely, if ever, changes
- Muchomachohas quoted2 years agoMarketing is not a battle of products, it’s a battle of perception
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