Noah Goldstein

What simple strategy could have been used to draw supporters from either side to the polls?

The answer involves merely asking potential voters to predict whether they will vote on Election Day and to provide a reason for their prediction

There are two important psychological steps involved in the success of this technique. First, when people are asked to predict whether they’ll engage in a socially desirable behavior in the future, they feel compelled to say yes because that’s the socially desirable thing to say

100 percent of all the survey respondents asked to make a prediction about their voting behavior claimed that they would indeed vote