Adina Grigore

Adina Grigore is the founder and CEO of the all-natural, sustainable skin-care line S.W. Basics, which she started out of her kitchen in 2011. A graduate of the Institute for Integrative Nutrition, Adina has worked in the wellness industry since 2007 as a private holistic nutritionist, a personal trainer, and a workshop coordinator teaching people about the DIY nature of wellness. S.W. Basics products are now sold internationally and have been featured in Vogue, O Magazine, W Magazine, the New York Times, InStyle, Real Simple, and Martha Stewart Living, among others.