“How To Brainstorm” explores the science and art of ideation, offering a comprehensive guide to enhancing creative thinking and problem-solving skills. The book argues that effective brainstorming is a learnable skill, challenging the notion that creativity is purely innate. It delves into the cognitive processes behind creative thinking, examining concepts like divergent thinking and associative memory, while also presenting practical techniques such as mind mapping and design thinking.

Organized into three main sections, the book covers the cognitive foundations of creativity, practical brainstorming techniques, and the impact of technology on idea generation. It draws on a wide range of evidence, including cognitive psychology studies and case studies from successful innovators, to support its arguments.

The book's unique approach lies in its synthesis of scientific research and practical application, providing readers with a coherent framework for understanding and improving the ideation process. Written in an accessible yet authoritative style, “How To Brainstorm” caters to business professionals, entrepreneurs, and educators, but offers valuable insights for anyone looking to enhance their creative output.

It provides practical tools, step-by-step guides, and exercises that readers can immediately apply to their work or personal projects, empowering individuals and organizations to unlock their full innovative potential.

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