There are so many paths people take to follow their passion, often
surrounded by the support of friends and family. No matter what excites us
enough to go pro for the thing that we love, there's still a shared
experience in the fact that entrepreneurship is intimate.
It's not uncommon to find partners in business to also be partners in life.
Friends, spouses, parents, and siblings are all taking risks—every day and
together—to create something they deeply care about.
From a surprisingly early age, Chris and John Trogner assumed this would be
their lot in life. A duo served well by their love of brainstorming and
invention, teamwork between this pair has led to youthful mischief (a
homemade cannon), practicality (a skateboard ramp), and what they're now
best known for—beer.
This summer marked 20 years in business for Troegs Brewing Company, now one
of the 50 largest breweries in the United States. Behind a quickly growing
production limit and expanding staff are these two brothers, overseeing an
evolving company that is adapting to the industry through new additions at
their Hershey, Pennsylvania headquarters and their lineup of beers, which
offer new experiences and inspiration through their beloved Scratch series
of experimental batches.
Stories of how people came to start a business in beer are plentiful, each
with their unique anecdotes and nuance. Sitting down this summer with the
founders of Troegs provided an opportunity to not only talk shop, but learn
more about the personal and familial ties that have helped them become so
successful. Behind all the company has accomplished, it’s still about two
brothers who care deeply about beer and the people who help them share it
with the world.